PRM – Market Intelligence

Are you worried about how to defend your product category against other emerging categories from competitors?

Would you like the money you spend on the NPS thermometer to be really actionable?

Would you like to know how to win the digital race against your competitors?

Do you need to identify your most unfaithful customers from internal data in order to be proactive in the use of adequate customer retention strategies?

Is your company planning to enter a new country or business and needing to assess options?

Do you want to understand your customers’ journey in depth to identify clear priorities for investment?

Are you unsure about which aspects of your value proposition should be adapted by country and which can remain homogeneous?

Are you concerned that you are not effectively exploiting the data regarding the use that your customers make of your fidelity program?

Do you need a 360˚diagnosis of your brand’s health from the market’s point of view?

Do you want to know the real importance of proximity despite an increasingly digital world?

Do you need to identify the key segments for your business growth?

A solution tailored to your project. We understand your needs, your business context and the information you already have. Based on this, we define with you the project you need: designed and developed specifically for you.

A winning mix: expertise in Market Intelligence and business vision. You will always get conclusive and actionable results thanks to our vocation for consulting, which enables us to conduct projects with the rigor of Market Intelligence specialists, but without losing the business vision needed to achieve it.

Real data. Collecting data is easy. What is not so easy is collecting reliable data that really represent your market. We guarantee real data, resulting in conclusions that reflect reality and that will provide you a solid support for your decisions.

Expert and intelligent exploitation of the data. We maximize the added value of our projects thanks to the scientific, innovative and intelligent exploitation of the data. It is in our DNA.

We involve you, because together we add value. We invite you to participate in the process because your experience is key to optimizing the value of the conclusions. And we want you to know the basics of everything so that you can trust the results. We do not believe in black boxes but in the certainty given by knowledge and transparency.

We accompany you beyond the project. Even after the project is closed, we will continue to give you support with any aspect related to it. Whenever you need us, you will be able to rely on us: we will never say no. We would like to support you as your business grows.

What will you get?

Depending on the objectives of the project, your preferences and the type of internal communication that best suits your business, we will decide the best way to give you the results, including the reports you need, dashboards to monitor the main indicators or simulators and algorithms that will enable you to put what you learn from the project into action.

You may well be surprised, not only by the coherence and consistency of the data obtained, but also by the reach of the insight you gain and the light it throws on your decisions.

We will maximize the return on your investment and you will never settle for less.

We have experience in most industries

BANKING AND FINANCIAL SERVICES: Commercial banking, private banking, business banking, corporate banking… ⊕ CONSUMER GOODS: Food, beverages, household products and toiletries, perfumery, clothes, household textiles, electrical appliances… ⊕ RETAIL: Cash & Carry, supermarkets, hypermarkets, discounters, department stores, specialized chains… ⊕ INSURANCES: Car, health, life, home… ⊕ MEDIA: Television, press… ⊕ RAW MATERIALS AND ENERGY SOURCES: Concrete, steel, gas, electricity, petrol… ⊕ REAL ESTATE: Residential, commercial… ⊕ TELECOMMUNICATIONS: Telephone, internet, television, data transmission, information technologies and systems… ⊕ SENIORS: Health, housing, leisure… ⊕ LEISURE & TOURISM: Movie theaters, museums, hotel industry, tourist resorts, tourist operators… ⊕ TRANSPORT: Air, train, highway, urgent transport, automobile industry… ⊕ PEOPLE MANAGEMENT: Working climate, work-life balance, diversity…

In the era of Big data, the value of Match data Intelligence

We can help you to organize and analyze the data you have about your clients and to enhance that data with key information you don’t have but need. By exploiting both sources together (existing data and tailored data to enhance it) we will reach a thorough understanding of your clients and we will apply machine learning algorithms to build models to predict your clients’ behavior in strategic issues or identify the priority profiles for the development of your business.

Shall we get started?

The true potential of your clients

The information you have about your clients is very valuable, but it is limited because it does not include your clients’ custom with your competitors. Therefore, so that your decisions about your clients’ development are based on their complete value, we will create actionable predictive models that will make it possible to identify clients with the highest and the lowest development potential. You will thus be able to attract the true potential of your clients.