WHAT WE OFFER
In PRM we cannot talk about a typical project or about a list of specific services, but about research projects which are solutions tailored to our clients’ specific realities and needs.
Nowadays, PRM is not carrying out the same research projects it used to ten years ago: we develop according to our clients’ needs and supported by our experience and internal processes of continual assessment.
HERE ARE SOME EXAMPLES OF THE NEEDS FOR WHICH OUR CLIENTS HAVE CONTACTED US OVER THE LAST FEW YEARS:
In our market, which is stable and saturated, what paths of growth are there to increase the number of clients? And what paths of growth are there to increase our business turnover?
With the resources we have, what are the priorities for improving the value of our proposition to increase our performance in the three key moments of the lifecycle of our clients, i.e. attraction, development and retention?
When the merger process we are immersed in is over, we will need to change the original brands: what would be the best “brand” decision from the market’s point of view? To what extent can this decision be critical in losing or gaining customers?
In our market, which is growing, why are we loosing share? What do we have to do to reverse this trend?
We would like to launch a new product but we only have “the essence” of it. How should we finish its design? What price should we launch it at to optimize revenues? What would be the best distribution channels?
We have just started our activity in this market. What are the main drivers that determine consumers’ preferences and behaviour?
Does the maturity of our market justify stopping being a company based on product managers and becoming a company based on segment managers? If this is so, what is the most appropriate segmentation in our case?
Now that our company operates in more than one country, what indicators should we consider to measure the evolution over time in each market and, at the same time, be able to compare the performance between countries?
To what extent are habits and preferences of our market homogeneous across countries? Are they homogeneous enough to come up with a global business and marketing strategy to replace the specific strategy for each country we have been developing over the last few years?